Effective communication is cornerstone to your brand, your relationships, and your success. When done well, communication can build trust and credibility, strengthen your culture and demonstrate your impact. Long Point Group brings over 30 years experience working with leaders to develop and implement communication strategies that establish the narrative and help to propel organizations forward.
Using strategic communication techniques, we can help you build connections through:
- Employee and stakeholder engagement/communications
- Executive communication, speeches and presentations
- Communication department reviews and interim executive leadership
- Board reporting
- Annual/community reports
- Website redesign
- Award submissions
- Communication training/workshops
Leading Forward
Spotlight on Communications
An UPlifting vision for an airport connection
When design and construction of North America’s first air-rail link began, it was with a vision to be a symbol of Toronto’s role on the world stage. Built entirely through the lens of the customer, the Union Pearson Express (UP Express) would help to welcome the world for the PAN/Parapan Am Games and serve as a legacy connecting Canada’s busiest transportation hubs. With a four-year window from announcement to operation, UP Express needed to start positioning the service and owning the narrative to prepare the market place for what was to come. A three-pronged approach was developed to engage leaders, gain international credibility and demonstrate progress against priority infrastructure project timelines. Complemented with a focused marketing and media outreach campaign in the six months leading to launch, on opening day the media lauded UP Express as an idea whose time had come.
Establish your narrative today.
Long Point Group
Bringing the right people together to achieve results.